Snapchat Introduces New AI-Driven My AI Snaps Feature for Subscribers
- 2023-06-03 18:55
The popular social media platform Snapchat continues its evolution with the recent introduction of My AI Snaps, a new generative AI feature available to paid Snapchat+ subscribers. This cutting-edge addition to the app allows users to send a Snap to the in-app chatbot, My AI, in exchange for a generative Snap in return. Initially revealed at the Snap Partner Summit last month, the feature finally made its debut, much to the delight of Snapchat users.
Prior to My AI Snaps, Snapchat had already introduced several AI updates within the app, such as incorporating the My AI chatbot in group chats, AI-generated place recommendations, and Lens suggestions. Additionally, My AI was upgraded to provide text-based replies to users' Snaps. With the paid Snapchat+ subscription, users now have access to the more interactive generative AI feature, My AI Snaps, opening up new possibilities for entertainment and engagement.
While the primary purpose of My AI Snaps is entertainment, the feature also has the potential to offer practical suggestions. For example, users can send a Snap of their garden's vegetables to receive a related recipe suggestion. However, it remains to be seen how well the AI will handle such tasks. Furthermore, Snapchat users are encouraged to share Snaps of their "pizza, OOTD," or their "furry best friend" to take full advantage of the AI's capabilities.
Nonetheless, the launch of My AI Snaps raises concerns about guarding user-generated content, especially for parents of teenage users. Previous generative AI apps, such as Lensa AI, have been criticized for producing NSFW images. While Snapchat has plans to include insights into its Family Center parental control hub to monitor children's interactions with the My AI chatbot, the integration is still in development at the time of the global launch. Additionally, users should be aware that their messages with My AI will be saved unless manually deleted by the user.
In conclusion, Snapchat's My AI Snaps feature offers a fresh, engaging, and entertaining experience for Snapchat+ subscribers. Although potential risks with content generation and privacy need to be addressed, the integration of generative AI into the app promises an exciting future for the platform. As Snapchat continues to grow and improve its user experience with AI-driven features, the popularity of My AI Snaps may very well pave the way for further innovation within the social media landscape.